What is it
A practical playbook that shows you how to create your own real estate content confidently and consistently, without relying on content teams, editors, or social media managers.
WHAT YOU WILL LEARN
You will learn what type of content to create, how to structure it, and how to stay consistent without burning out. The playbook focuses on clarity, repeatable formats, and content that actually represents you, not trends that don’t fit your brand.
The outcome
You know exactly what to post and why you’re posting it.
Content stops feeling random or forced. You build visibility, trust, and authority using your own voice, on your own terms.
what this playbook covers
1. Introduction to Content
- What is Content
- Why is it important
2. Content and Platforms
- Types of Content
- Types of Platforms
3. Our Strategy
- Frequency and Balance
- Posting Times
4. Requirements
- Tools and Softwares
- Mindset
5. Ideation
- How to come up with ideas
- Content Pool
6. Scripting
- Elements of a script
- Script Curation
7. Creation
- How to Shoot
- How to Edit
- How to Post