What is it
A step-by-step playbook to help you build a clear, credible personal brand in real estate without agencies, branding experts, or guesswork. It helps you position yourself properly so people understand who you are, what you stand for, and why they should trust you.
WHAT YOU WILL LEARN
You will learn how to define your personal brand, choose the right positioning, and present yourself consistently across platforms. This includes clarifying your identity, understanding how you are perceived, and building a brand that aligns with the type of clients you want to attract.
The outcome
You stop blending in with other agents.
People recognize you, remember you, and understand your value before you ever speak to them. Your brand starts working for you not against you.
what this playbook covers
1. Introduction to Branding
- What is Branding
- Why is it Important
2. Creating you Identity
- Your Persona
- How you want to be perceived
- Personal Brand Guidelines
3. Platforms Overview
- Platforms Available
- Importance of each platform
4. The Setup
- Setting up Accounts
- Setting up Profiles