What is it
A clear, no-fluff playbook designed to help you understand and run your own real estate ads without depending on agencies, freelancers, or marketers.
WHAT YOU WILL LEARN
You will learn how ads actually work, what matters and what doesn’t, how to think about offers and creatives, and how to avoid common mistakes that waste money. The focus is on decision-making, not technical overload.
The outcome
You gain full control over your advertising.
You stop guessing, stop overpaying, and stop relying on others for results. Even if you choose to outsource later, you’ll know exactly what’s happening and why.
what this playbook covers
1. Introduction to Ads
- What are Ads
- Why are they important
2. Ad Types
- Different Types of Ads
3. Viewers and Platforms
- Types of Users
- Types of Platforms
4. Basics
- Fundamentals of Running Ads
- Metrics of Ads
- Requirements to Run Ads
5. Strategy
- For each Expertise Level
- In-depth with each platform
6. Ad Creatives
- What is a good ad creative
- How to create an Ad Creative